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Startup Product Development

Custom Software Development Services for Startups At MLP Co we provide custom software development for startups, walking with you every step of the way, to ensure we deliver the best product possible.

Why Develop a Custom Project to Launch a Business?

Your startup is an authentic project aimed not only at generating revenue but also at creating a competitive product for a broad target audience (TA). This means that the digital solution should cover up to 100% of the tasks and provide maximum consumer engagement. Isn’t that right? 

To realize the maximum potential of a digital solution, you do not need a million-dollar investment in its development. What’s important is to make a unique and relevant digital resource for users. This is not a particularly difficult task with a startup product development service. 

Advantages of custom product building:

  • Flexibility: You are free to choose everything from the technical stack to the location of the icon and its size.
  • Uniqueness: You can order a completely new solution, unlike existing ones on the market.
  • Cost. Minimize your budget by excluding some features from the MVP and including them in your scaling roadmap.
  • Innovation: Implement AI, AR, VR, ML, NFC, NFT, and anything else your TA might like.
  • User experience: Customize the solution for the TA. Think through the logic of interaction from the consumer’s point of view.

Unlike boilerplate development, a custom resource allows you to flexibly customize your digital solution and provide a competitive UX. This approach tends to double the resource’s active audience and revenue compared to its standard counterparts.

Top-5 Reasons for New Product Development for Startups


Give users what they want. Implement personalized service targeting, notification, and cross-sell systems with custom software development services for startups. We will create a digital product tailored to each of your clients.


Your startup will gain individuality and independence from external influences with custom projects. Your merchandise will become recognizable, and MVP will be the brand's digital face. Just order software development services for startup and get ready for the unique transformation.


Do you want to make your product universal for all types of audiences? Just use our service of software development for startups. We implement a multi-level intuitive UI that will not leave any user indifferent.

Cost minimization

FEffectively manage the budget by allocating it to relevant elements of software product development services for startups. First, focus your efforts on the MVP release while planning for further functionality expansion.


Implement the underlying product platform based on modern agile technologies. This will help further reduce scalability costs. Use outsource software development for startups to build the base of the digital solution and expand it.

Idea To Reality

𝐓𝐡𝐞 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 𝐒𝐢𝐱 𝐒𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐞 𝐭𝐡𝐞 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬? 𝐉𝐮𝐬𝐭 𝐟𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐬𝐭𝐞𝐩-𝐛𝐲-𝐬𝐭𝐞𝐩 𝐠𝐮𝐢𝐝𝐞.


Before ordering outsourcing software development for startups, analyze the market and competitors' solutions. Choose interesting and effective features of digital products and adapt them to your startup.


In the early stages of lean startup product development focus on project development. Choose or create a scaling strategy, leaving room for maneuvers and implementation of trends. Or delegate this task to professionals.

Business logic

Think through the business logic of your startup product development solution. It should include all the main aspects of monetization and some additional ones. This will help to properly compose the technology and the visual part of the digital resource.


When launching a project, concentrate your efforts on creating an advanced UI. To do this, you can use the principle of multi-level SPA or combine screens for more flexible navigation. The main goal is to provide a top-notch UX for the TA.

Front-end, Back-end

One of the most important stages of development is the implementation of code and frameworks. The productivity, scalability, and UX of the digital solution depend on their choice. Consider modern and flexible technologies, such as React, Angular, and RoR.


Testing is a mandatory element in product development startups. Do not underestimate its importance because this process will reduce the optimization cost and the risk of MVP failure. A digital solution without bugs is 50% of its success in the marketplace.

Startup Product Development Company: Why Do You Need To Choose MLP Co Services?

There are a large number of different experts in the IT solutions industry. This creates healthy competition in the market, in which we are obliged to lead. Unlike other teams, we focus on creating unique and innovative solutions for businesses, regardless of their size or direction.


Full scale development

The MLP Co team is ready to cover all stages of development from requirements analysis and coding to testing and post-launch support. Customers receive high-quality, scalable and predictable software products. Over the years, we have developed a robust process structure that ensures continuous supply and product flexibility.

Time management

When building your company, it always feels like there is never enough time. There are countless decisions to be made and only 24 hours in a day. So start by eliminating or minimizing distractions and anything that gets in the way of running your business. Choosing an existing, highly-skilled development team allows you to focus your time and energy on the most impactful and urgent matters.

Product Strategy

Startup web app development can be tricky, as you’re just figuring out what’s best for your consumer and company alike. We guide you to the best approach (PoC vs. MVP), platforms, tech, marketing and more.

Adaptable cooperation

We participate in your project development according to the various models depending on the engagement in the development process, project management, product ownership, product scalability, and other specifics.

Startup development FAQ

  • What is startup product development?

    Startup development is building and introducing a completely new product in the market. Startup development is always connected with risks and uncertainties, but if you choose us as a partner for startup development services, we guarantee to provide top-quality development services and tailor the product according to your needs.

  • How much time will it take to develop a startup product?

    To give you a definite answer we must develop a project scope and calculate a budget. We will tell you how much of that scope can be completed within the budget and only then we will be able to estimate how much time it will take.

  • Why test an idea before full development?

    To assess the risks for investments. The high chance of a collapse serves as a kind of guard against rash drainage of the budget into a knowingly losing project.

  • Will the development process include creating an MVP?

    For most startups, MVP development is an integral part of the whole development process. It enables receiving valuable user feedback in the early development stages. Based on your requirements, we build an MVP that includes all the desired features. To get more information about the development process, get in touch with us and share all the necessary details.

Case Studies

E-comers project

Sales Platform



Accounting management solution platform



Patients' vital signs tracking platform


Why our clients love what we do

The team keeps their hand on the pulse and always gives us comprehensive information on the state of work.

Their communication skills were impressive.The new system allowed the client to digitize their inventory management process, resulting in an increase in business efficiency. MLP.Co are using a shared board to track tasks and communicate clearly and daily to ensure both sides are always in sync. Overall, the team was very easy to work with.

I am impressed with the way the whole process was managed seamlessly and communicated consistently. MLP Co completed and delivered the project successfully, which met the client's expectations. They had a seamless workflow throughout the engagement, and they used an excellent communication skill set to impress the client.

They fit our culture, which enabled us to work internationally.MLP Co's response time, costing, and efficiency remained excellent throughout the partnership. They completed tasks online on time and with impressive quality. The client also lauded their flexibility and broad understanding. Customers can expect an outstanding, fast-paced local firm.

They go above and beyond the typical developing interaction.While metrics can't be shared at the moment, MLP.Co still does a great job of progressing the project and reaching development milestones. The team is highly organized, and internal stakeholders are particularly impressed with their vast technical knowledge and expertise.

They had extensive knowledge and provided good support.After a successful web development site and implementation, the client saw a significant increase in sales and product offers. Moreover, customer satisfaction and brand image were improved well. MLP.Co demonstrated quick and professional communication. They were knowledgeable and supportive.

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